ABOUT US

Why are we called Truth Seekers Inc?

 

"For Generation Z, as we have seen, the main spur to consumption is the search for truth, in both a personal and a communal form." - Mckinsey

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When I learned that almost half of American youth can not name a single Nazi concentration camp, I contemplated it deeply. Being Gen Z and putting myself in the shoes of my fellow Americans, I eventually pieced together the following.

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We are not forgetting history because we are ignorant, we are forgetting history because educators have not caught up with the way we consume information.

 

Our demographic educates itself using online platforms such as YouTube, Reddit, Instagram, and yes, even TikTok. It is imperative that brands and organizations radically reconsider how they interact and engage with my generation.

 

Having a digital strategy and creating intentional online content is essential for any brand that wants to connect with the Gen Z and Millennial demographics. 

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I founded Truth Seekers to help brands do just that. 

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Yaakov Galen - Founder